Yes @DannyBrown we need more social media case studies / + a quick thought"The reason I ask is simple. We all hear about the social media success stories, but they’re usually the same companies (JetBlue, Zappos, Dell) or the same practices (marketing, PR, customer service). And while they’re great exampl... more "The reason I ask is simple. We all hear about the social media success stories, but they’re usually the same companies (JetBlue, Zappos, Dell) or the same practices (marketing, PR, customer service). And while they’re great examples, there’s much more to it than this."
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I think part of the reason the volume in the social echo chamber seems so loud at times is part of what Brown alludes to. So many of us are recycling the same ol' same ol'. I think a lot of us get the "authentic" and "transparency" stuff.
That made me think about where I've been spending a lot of time recently.
What I'm seeing clients challenged with is figuring out how to synchronize things -- especially as communication continues to take on more real-time traits. Never [that I can remember] has customer service, marketing and HR had to be so finely tuned to tell your company's story. And look no further than the conversations t BIGresearch study: Word-of-Mouth happens 71% of the time after online searchesNot surprising to a lot of you. I think this is more evidence that builds the case that "influence" trumps reach. I'm not discounting "reach" but I think what's important is the quality of that conversation or recommendation. In other ... moreNot surprising to a lot of you. I think this is more evidence that builds the case that "influence" trumps reach. I'm not discounting "reach" but I think what's important is the quality of that conversation or recommendation. In other words, I'll take quality over quantity when it comes to advice. That's magnified when advice is tied to your wallet. The first steps in word of mouth marketing: defining the goals, creating the story and finding the storytellers - Social Email MarketingFor the baby boomer entrepreneur looking to get established in a new business, there is the challenge of "Getting Your Name Out There". More often than not, this process results in a lot of unfocused, mis-directed, costly, and time con... moreFor the baby boomer entrepreneur looking to get established in a new business, there is the challenge of "Getting Your Name Out There". More often than not, this process results in a lot of unfocused, mis-directed, costly, and time consuming activities. This excellent article shows YOU how to avoid going down that wrong path.
Shallie Bey
Smarter Small Business Blog URL: www.socialemailmarketing.eu Neues Kunstwort "Talkability" passt perfekt zu "talkabout"Lese grade in einem amerikanischen PR-Blog das Wort "talkability" - und freu mich. Ich rede schon lange davon, dass ein Thema, das nicht debattenfähig ist, also über das Menschen nicht (kontrovers) diskutieren (können), kein gutes P... moreLese grade in einem amerikanischen PR-Blog das Wort "talkability" - und freu mich. Ich rede schon lange davon, dass ein Thema, das nicht debattenfähig ist, also über das Menschen nicht (kontrovers) diskutieren (können), kein gutes PR-Thema ist. Das war im Übrigen auch der Hintergrund für die Namensgebung von "talkabout". Jetzt habe ich ein neues Wort dafür. Schön :-)
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