Personal Brand and Word of Mouth, Part 5
Part 5 of the great series on Branding and WoM from http://www.personalbrandingblog.com/personal-brand-and-word-of-mouth-part-5/
Who do you need to know
The best contacts for you fall into one of three categories: Your INFORMATION network, your REFERRAL/RECOMMENDATION network and your personal brand ADVOCATE network. And, there’s a definite strategic plan that needs to be created to fill each network.
Your information network consists of people who can keep you up to date in the latest of you industry or community. This can include association leaders, auditors, authors, policy makers and speakers.
Your referral/recommendation network consists of people who can connect you with your best clients or best contacts. Again, you’re looking for those people who can connect you with large numbers and those who connect with large numbers of your potential client or contacts. Who have you referred? Who has recommended you?
Lastly, your personal brand ADVOCATE network are those people who have already spoken positively on your behalf. Do you know who they are and have their up-to-date contact information?
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